What is Storyteq CMP Professional?

Marketing teams working across multiple markets, regions, or franchises typically struggle with the same challenges: local teams can’t find approved content, brand compliance is hard to enforce at scale, and briefing agencies is slow and inconsistent. Storyteq CMP Professional addresses this by connecting asset management, content creation, and production workflows in a single platform.

Storyteq CMP Professional is designed for marketing teams with a decentralised structure: a central brand or marketing function that sets direction, and local markets, franchisees, or regional teams that need to activate that content in their own context.

It works well when local teams are primarily adapting centrally produced content rather than creating from scratch, when briefing and approval follows a consistent process, and when content flows through a single primary agency or internal studio.

If your organisation uses Storyteq Enterprise, the documentation and available features will differ.

Everything in Storyteq CMP Professional is organised around three modules. You may have access to one, two, or all three depending on your organisation’s setup.

Content Portal is a branded library where your team accesses approved assets, brand guidelines, and campaign content. Local teams, regional offices, and external partners can find and download what they need without going through a central contact.

Adaptation Studio lets users create on-brand content from pre-built templates. Rather than briefing an agency for every localised asset, local teams can adapt approved templates themselves for digital and, in some configurations, print channels.

Collaboration Hub manages the briefing and approval process between marketing teams and their creative partners. Briefs are submitted through structured forms, content goes through a defined review cycle, and approved assets are published automatically to the Content Portal.

A few ideas underpin how the platform works. Understanding these will help the rest of the documentation make sense.

Managed asset views control which assets each user or group can see in the Content Portal. Rather than giving everyone access to everything, your administrators configure views that surface only the content relevant to a given team or market.

Taxonomy is the shared keyword system used across all three modules. The same keywords you apply to a brief in Collaboration Hub will carry through to the finished asset in Content Portal, making content consistently findable.

User roles determine what each person can do in the platform. Local marketers, central marketing teams, content partners, and administrators all have different levels of access and different available actions. Your platform is pre-configured with these roles; your administrator can adjust which users belong to which groups.

Editions (Standard and Advanced) define which capabilities are available in your organisation’s setup. Some features — such as custom metadata, print templates, and multiple briefing workflows — are only available in Advanced editions. If you are unsure which edition you have, ask your platform administrator.